Qianjiu Yingxiang Liquor Industry Co., Ltd. invested by the USI Group, was established in 2020 with a registered capital of 50 million yuan. It is an integrated marketing company for the liquor industry that vertically integrates R&D, production, supply, marketing and logistics. The company has introduced series of new brands to the market including Rio Secuoya and Qianlongxiao liquor.  

The company is based in the town of Maotai, Renhuai City, Guizhou Province, also known as the "Hometown of Chinese Spirits", boasting an optimal natural environment and brewing technologies handed down from previous generations that provide a unqique competitive advantage. At present, the company has 4 major production bases, 21 national experts, 16 cellars, 10,000 tons of liquor, a modern bottling facility spanning20,000 square meters and multiple production lines.

The company is shaping a new spirits industry culture, inheriting a century of craftsmanship, developing the science of brewing, and promoting the culture of premium Chinese liquor. People-oriented, honest management is at the heart of the company’s values; the company also aims to communicate its passion for healthful, premium-quality liquor with its customers.